Blog

The economy is looking good. Wood products manufacturers have told us they’re busier now than they’ve been in years. With all this positive business growth, you might be ready to invest in a new and improved website to help you reach new customers and pave the way toward future sales. Before you hire a web […] Read More

Though marketing efforts in recent years have been focused online, professionally designed and printed brochures still play a vital role in engaging prospects, nurturing leads, and closing sales. Here are four key reasons you should have a high-quality printed brochure: 1. Brochures are a great sales tool. A well-designed print brochure is a valuable leave-behind […] Read More

Does your company website need some work? Can’t figure out how to make it better? Improving your website doesn’t have to be complicated. Little changes that you can do yourself can often make a big difference. Try these six easy ways to beef up your website: 1. Improve your home page. First impressions matter. Web […] Read More

You may not realize it, but marketing to your indirect customer may have a significant impact on the purchasing decisions of your direct customer. Whether you’re a cabinetmaker, millworker, furniture maker, or lumber company, you may have indirect customers who can help increase your sales. Let’s start by defining direct and indirect customers: Direct customers […] Read More

The world of sales and marketing has changed for businesses large and small. Cold-calling doesn’t work anymore. Traditional advertising based around touting the virtues of your products and services doesn’t cut it these days. Today’s buyers are just not responding to old-school methods. So what does work these days? It’s a smart strategy called “content […] Read More