Get the right tool for the job
As a successful wood products manufacturer, you’re hard-working, motivated and responsible. When it comes to making an important purchase, you’re not an impulse buyer. You think carefully and weigh your options.
So when you invest in a major tool for your plant, you don’t just buy any tool – you make sure that you get the right tool for the job, one that will provide a good return on your investment.
Think of your business website as a tool. Just like any other tool in your plant, your website contributes to the success and growth of your company. When carefully developed to meet the specific needs of your business and those of your customers, your website can become a powerful sales and marketing tool, providing a positive return on investment and generating more business for you.
Why you need a customer-focused website
Did you know that the vast majority of your B2B customers start their purchasing process by going online? Consider this:
A whopping 89% of today’s B2B buyers use the internet to find and research businesses, products, and services before making a purchase.
- Prospective customers will visit your company’s website up to five times before contacting you.
- Business buyers typically don’t contact suppliers directly until almost 60% of the purchase process is already complete.
What does that mean for your business? It means that having a strong, customer-focused, content-driven website is critical to staying competitive.
Potential customers who visit your website will determine within seconds whether your products or services address their needs. Having little information, outdated content, confusing navigation or sloppy design on your website will drive your prospects to your competitors’ websites.
Our websites help you grow your business
We develop your website to work as an important sales and marketing tool – one that effectively serves the needs of your business as well as those of your customers.
That’s why we design your website to function as a valuable customer resource, showcasing your products and services and providing the useful content that your buyers are looking for.
Equally as important, we build your website to work as an indispensable tool for you, one that will help you to generate qualified leads, increase your online visibility, build customer loyalty and separate you from your competition.
What you get
We give you the essential core components and features you need to make your website your best sales and marketing tool.
Drupal or WordPress
Website development plan
Social media integration
Search friendly URLs
Google analytics code
Wireframes and mockups
Lead capture forms*
All of our websites are designed as responsive sites, meaning that they automatically adjust to the device on which they’re being viewed – tablet, mobile phone, laptop or desktop.
A responsive website offers easy navigation and provides a better user experience for your customer. Having a responsive site also improves your search rankings with Google.
We develop your website using SEO best practices. SEO, or Search Engine Optimization, is the process of improving the ranking of your website in search results from major search engines, such as Google and Bing.
When combined with strong and engaging content on your website, SEO helps to boost your online visibility, so you can get found by your customers.
Drupal or WordPress
Because there is no “one size fits all” solution, we develop websites using either Drupal or WordPress, two of the most popular content management systems.
In determining the appropriate development platform, we discuss your current and future website needs, as well as your marketing goals and objectives, and recommend the platform that provides the features and functionality that will work best for you.